Pricing benchmarks for tradies who are sick of quoting from gut feel

Most tradies are not underquoting because they are careless. They are underquoting because pricing often happens under pressure, between jobs, with incomplete information.

That usually means the number gets pulled from memory, adjusted by instinct, and sent before anyone stops to ask whether the margin still makes sense.

• Old job prices stop matching current market reality.
• Common jobs get normalised at rates that are too low.
• A busy diary can hide weak margin for longer than it should.

Dockett brings pricing context into the quoting flow itself. Instead of making you hunt for answers, it shows a live benchmark range tied to the trade, job type, and state.

That makes the decision simpler. You can charge your number if it still makes sense, but at least you know where it sits before the quote goes out.

• Benchmark card appears while creating the quote.
• Low, typical, and high ranges make the market readable fast.
• Underquote alerts create a pause before avoidable margin loss.

Pricing benchmarks are especially useful for owner-operators and small trade teams who quote regularly but do not have a dedicated estimator or office manager checking numbers.

If you already know your pricing cold, this acts as a backstop. If you do not, it becomes one of the fastest ways to stop giving work away.

• Electricians quoting switchboards, safety checks, and service work.
• Plumbers pricing maintenance, hot water, and call-out jobs.
• Builders and renovators trying to protect margin on common scopes.